Our Business Simulations

Our industry-specific, off-the-shelf business simulations provide engaging learning experience and are ready to deploy with minimal effort. All IndustryMasters business simulations are available as competitive multi-player real-time and as self guided single-player versions.

Each simulation can be tailored quickly to adjust the storyline, KPIs, critical decisions and relevant lessons. When only a custom solution will do, we have the experience and technology to build completely unique simulations. We work with you to ensure we have exactly the decisions and outcomes your learners need to understand.

Our groundbreaking AI Business Simulation Creator allow you to craft completely customized learning experiences. Want to take it for a test drive?

Simulation	Target Group	Description	Learning Outcomes	Methods	Features / KPI
Agriculture	Agricultural economists and students in related fields.	The goal of this simulation is to successfully manage an agricultural business. During the simulation, participants make decisions on which crops to grow, whether to purchase or lease machinery, which investment decisions to make, and which expansion strategy to pursue.	Agricultural management Farming management Crop planning Finance Business administration basics	Online In-Person Blended	Weather forecast Harvest calendar Seasonality Growing efficiency Cultivated biomass Biomass in the field Occupied fields Cultivation efficiency
Airline	Aviation managers, Airline executives, and students in related fields.	In this simulation, participants learn to successfully manage the complexity and challenges of operating an airline. The goal of the simulation is to gain market share in a highly competitive market and to offer an airline portfolio that meets customer demand. Participants must also oversee the transformation to becoming a sustainable airline provider, which is tracked through several sustainability goals.	Aviation management Fuel procurement across Spot-and Futures-markets Sustainability Marketing Finance Personnel management Triple Bottom Line Business administration basics Strategic management	Online In-Person Blended	Ground handling Parking Concessions Maintenance Operations Passenger count Concession revenue Passenger satisfaction Fuel costs Route utilization Crew Commitment CO2/PAX Cost per available seat
Airport	Airport managers, Airline executives, and students in related fields.	In this simulation, participants learn to manage an airport with three business units: aviation, ground handling and concessions. The goal is maximizing revenue in all business areas of the airport while staying within the capital budget. Participants must also optimize operations by making sound decisions in capacity planning, pricing policy, and market development.	Airport management Passenger growth Terminal expansion Maintenance Car Park management Store management Business administration basics	Online In-Person Blended	Aviation Ground handling Parking Maintenance Operations Passenger count Concession revenue Passenger satisfaction
Auto Manufacturing	Automotive manufacturing & supply managers and executives, and students in related fields.	In this simulation, participants learn to successfully manage the challenges of an automotive manufacturer. One of the key challenges involves a rapid transformation towards electrification and digitalization. Participants must develop and market a new range of vehicles that meet demand in the target markets. In addition, they must comply with CO2 regulations and react to regulatory changes. A realistic market scenario makes it possible to experience the complex transformation from traditional automotive manufacturing to electric vehicle production.	Automotive manufacturing management R&D Electromobility and digitalization prioritization Production planning Sustainability Triple Bottom Line Marketing Finance Green bonds Human Resources Management CO2 Emissions Business administration basics Strategic management	Online In-Person Blended	ESG Triple Bottom Line Marketing strategy Market research Leasing & Financing Payment terms CO2 Fleet emissions E-mobility WACC Value creation
Banking	Banking executives and managers, and students in related fields.	In the banking simulation, participants learn about the complexity of modern banking business. Challenges include balancing a strong but cautious expansion strategy, assessing the risk of financial assets, structuring profitable loan products, and developing new banking services.	Bank Management Treasury Basel III Management of deposit products Credit products and financial investments in bonds Risk assessments Marketing Human resources management Banking basics Strategic management	Online In-Person Blended	Corporate & Private clients Deposits Loans Services Distribution channels Basel III & IV Bond issuing Risk report Core capital ratio Cost-to-Income Deposit Ratio Service Income Ratio Net interest income
Bike Manager	Trainees and junior executives	The Bike Manager simulation shows how to enter a dynamically growing market with a start-up bicycle manufacturer. Management tasks include setting up and utilizing production, hiring employees, and organizing sales and marketing.	Corporate Governance & Management Innovation Investments Production planning Marketing Human Resources Management Cash flow management Triple Bottom Line Business administration basics Operational management	Online In-Person Blended	Strategy Product launch Production management Product life cycle Human resource management Talent management Inventory management Capacity planning Finance EBITDA margin Return on Investment DOI
Business Training	Trainees and junior executives	Business Training is a supplementary learning module for every simulation. Participants can work on this module independently to learn the basics of business administration, supplemented with brief knowledge quizzes.	Tutorial with simlets and tests to illustrate basic business knowledge	Self-learning
Car Dealer	Trainees and junior managers in the retail sector.	The Car Dealer simulation teaches participants to optimize the operational aspects of an automotive dealership. Key areas include new & used car sales, repair, and parts. Participants must also manage staffing levels, marketing expenses, and department profitability in order to optimize cash flow.	Car trade Corporate Governance & Management Investments Procurement planning for accessories and used and new cars Marketing Human Resources management Cash Flow management Business administration basics Operational management	Online In-Person Blended	New car sales Used car sales Parts sales Repair shop Strategy Operations HR Management Procurement
Chemical	Chemical industry executives and managers, and students in related fields.	In this simulation, participants learn about various decisions and management tasks along the entire value chain of a chemical company. They must develop an innovative strategy with a limited investment budget, solicit bids for new projects, and allocate the necessary production capacity to meet planned goals. Additional tasks include personnel management and financial planning.	Chemical Production Forecast Project tenders Raw material procurement Investments Sustainability Personnel planning Finance Triple Bottom Line Business administration basics Strategic management	Online In-Person Blended	Tenders Raw material procurement Market research and forecasts Triple Bottom Line ROIC Commercial reputation Order backlog CO2 per 1 million products
Cloud Infrastructure	IT industry executives and managers, and students in related fields.	The simulation provides an understanding of the challenges involved in IT management, including building up operations expertise, acquiring new and profitable orders, managing order backlog, and gaining commercial reputation.	IT Industry Forecast Project tenders Personnel planning Capacity planning Backlog management Investments Finances Business administration basics Strategic management	Online In-Person Blended	Tenders Team planning Economic reputation Employer brand
Consulting	Service industry executives and managers, and students in related fields.	This simulation provides an understanding of the management challenges of running a successful consulting business. Developing new areas of expertise for consulting and improving offer quality are critical to acquiring new business and attracting top consultants. Participants must also address the conflicting issues of allocating consulting capacity to various projects while ensuring that assignments are completed on time and in a cost-effective manner.	Management of a consulting company Service management Forecasts Employer branding Project tendering Personnel planning Capacity planning Backlog management Investments Finances Business administration basics Strategic management	Online In-Person Blended	Office occupancy Tender Project planning Project report Market forecast Market research Strategy HR strategy
Canned Products and Goods	Food industry executives and managers, and students in related fields.	This simulation teaches the skills needed to successfully manage consumer goods distribution. Participants are tasked with growing market share in a highly competitive market while also paying attention to regulatory requirements and responding to market changes. In addition, participants learn how to plan their production capacity to meet customer demand and how to optimize inventory levels through marketing activities, all in an effort to maximize cash flow.	Management in the food industry Production planning Inventory management Marketing campaigns Innovations Investments Sustainability Personnel planning Finance Triple Bottom Line Business administration basics Strategic management	Online In-Person Blended	Inventory management Production capacity planning Marketing CO2 emissions OTIF
Digital Marketing	Marketing executives and managers, and students in related fields.	In this simulation, participants learn how to market digital products and services using tools like Adwords. Management tasks also include managing SEO activities, executing social media campaigns, running CPC advertising, recruiting talent with digital skills, and much more. This simulation is useful for revealing the hidden aspects of online marketing.	Basic strategies in online marketing Profitable growth through multi-channel marketing SEA with Adwords SEO Social media campaigns Direct marketing Website quality Basic logic of platform business using the example of a streaming provider	Online In-Person Blended	SEA formats Website SEO Social media marketing Direct marketing Triple Bottom Line CPC CPC budget Net adds ARPU Customer lifetime value Customer acquisition costs Churn rate
Distribution	Sales executives and managers, and students in related fields.	The goal of this simulation is to successfully manage a fashion distribution company. Participants are tasked with selling products supplied by the purchasing department as quickly as possible while balancing marketing expenses and maintaining profitable pricing. Appropriate staffing levels must be maintained and properly utilized. The main focus in this simulation is to understand the dynamics of the product life cycle, along with seasonal demand fluctuations and their impact on cash flow in the fast-paced retail world.	Sales management in a retail store Multi-channel management Campaign management Portfolio management Trading margins Personnel management Sales strategies	Online In-Person Blended	ESG DOI Stock-out frequency Workload CAGR
Fashion	Fashion & Textile industry executives and managers, and students in related fields.	The goal of this simulation is to successfully manage a fashion production company. The business objective is to maximize the sales and profits of the company and ultimately outperform the competition. The main focus in this simulation is to understand the dynamics of the product life cycle, along with seasonal demand fluctuations and their impact on cash flow in the fast-paced retail world.	Fashion retail management Seasonal procurement Campaign management Portfolio management Trade margins Personnel management Business administration basics	Online In-Person Blended	Seasonality Pre-ordering Stock Listing of new fashion products Marketing strategy FCF Return on sales
Heavy Equipment	Trainees and junior executives	In this simulation, participants assume responsibility for a heavy machine manufacturer, with the goal of maximizing share price. Participants must decide which products to manufacture and market using the available investment budget. Products are successful when they have the necessary production personnel, production facilities, and tactful pricing and marketing budgets.	Corporate Governance & Management Innovation Investments Production planning Marketing Human Resources Management Cash Flow management Triple Bottom Line Business administration basics Strategic management	Online In-Person Blended	Production utilization Marketing strategy Human resources management EBITDA margin Return on Assets DOI
Hotel	Hospitality industry executives and managers, and students in related fields.	In this simulation, participants must develop and demonstrate their entrepreneurial skills in constructing a worldwide hotel brand. Participants will create a portfolio of hotels in a variety of categories around the world and compete for market share and profitability in this dynamic business world.	Management of a hotel chain Room capacity Structure maintenance Restaurant & service offering expansion Pricing and marketing Portfolio management Human resources management Business administration basics	Online In-Person Blended	Facilities Maintenance Profitability ROE GOPPAR RevPAR Occupancy Guest nights Rooms under construction Rooms in operation
Insurance	Insurance industry executives and managers, and students in related fields.	The primary goal of the Insurance Simulation is to grow and diversify the portfolio of an insurance company. Participants make decisions about insurance premiums, commission levels, staff capacity and marketing spending. Participants will manage the portfolio of government bonds, corporate bonds, real estate, and stocks to meet the needs of policyholders, shareholders, and regulators. Market regulations and macroeconomic changes will have an effect on decision making, along with deposit fluctuations and fees.	Insurance management Management of insurance products Risk assessments Financial investments in various forms Marketing Human resources management Insurance basics Strategic management	Online In-Person Blended	Asset management Government securities Mortgages Corporate bonds Policy loans Real estate portfolio Shares Risk-return profile Marketing campaigns Excess return Investment returns Fixed assets  Quick ratio
KPI-Simulator	Trainees and junior managers	The KPI Simulator is a supplementary learning module for every simulation. Participants can work on this module independently to learn the basic structure and interpretation of Key Performance Indicators.	Tutorial with simlets to illustrate basic business knowledge and the key figure system according to Dupont	Self-learning	EBIT-Margin Free Cash Flow WACC ROIC Value-add ROE
Life Sciences	Pharmaceutical industry executives and managers, and students in related fields.	The life science simulation gives the participant an insight into a pharmaceutical development company. Upon completion of the simulation, the participant will be able to identify how the pharmaceutical product life cycle is managed. Participants will also identify market trends in the life sciences industry and how these trends impact customers and each part of the product life cycle.	R&D Drug development Drug commercialization Human resources planning Talent management Financial planning Green Bonds Sustainability Triple Bottom Line	Online In-Person Blended	CAGR Triple Bottom Line Debt/Equity ratio WACC
Oil & Gas	Energy industry executives and managers, and students in related fields.	In the Oil & Gas Simulation the user is engaged extensively in the upstream, midstream, and downstream sectors. Your role will involve making strategic business decisions across the entire oil and gas value chain, from acquiring exploration licenses to refining and marketing finished products.	Upstream Aquisition Exploration Developemt Midstream Transportation Storage and Trading Downstream Refinery Operations Financial planning	Online In-Person Blended
Project Management	Trainees and junior executives	This simulation offers participants independent management of a complex project in terms of time, product quality, and related costs. Necessary skills include hiring internal and external project staff & developing expertise, budget control, and time management. A variety of project metrics and the “magic triangle” of project management help to identify conflicting goals and successfully complete the project.	Basics of project management Management of the Magic Triangle (Time, Quality and Cost) Project staffing Budget control Team cohesion Team motivation	Online In-Person Blended	Project planning Work breakdown structure Project controlling Gantt chart Project budgeting Recruitment Training External recruitment Magic Triangle (Time, Quality, Cost)
Real Estate	Managers and executives from all industries	The real estate simulation teaches the basics of real estate portfolio management in an active market environment. Participants must set up a sustainable real estate portfolio with a given investment budget and manage it successfully towards sustainable success. Investment budget is available to acquire real estate for both commercial and residential leasing. Skillful financing can accelerate growth in terms of real estate area and expected rental income. Participants will interpret market analysis to determine in which segments the company should be positioned.	Real estate management Market analysis Real estate valuation Purchase and sale of real estate Letting Rent setting and tenant retention Portfolio management for commercial and residential properties Maintenance and refurbishment Sustainability	Online In-Person Blended	Real estate bidding and purchase Residential leasing Commercial leasing Triple Bottom Line Rentable square meters Occupancy Net revenue per square meter Payback period CO2 emissions kg/m²
Smartphone	Telecom industry executives and managers, and students in related fields.	In this simulation, participants learn to successfully master the challenges of managing a smartphone manufacturer. Participants develop and market new cell phone models that match demand in respective target markets. In addition, they must manage competition and react to changes in a realistic market scenario that makes the complex and fast-moving production and sales process of a cell phone manufacturer tangible.	Corporate governance & management Innovation Investments Production planning Marketing Human Resources Management Cash flow management Business administration basics Operational management	Online In-Person Blended	WACC Market shares Product Age DOI
Supply Chain	Purchasing or Procurement industry executives and managers, and students in related fields.	In this simulation, the participant's task is to successfully manage the supply business of a fashion production company. The development of a successful procurement strategy that provides suitable products in the right quality and quantity and at the right price is the focus in this simulation. Participants will also introduce new products to the market by identifying suitable suppliers and optimizing inventory levels to avoid supply bottlenecks. Non-financial KPIs such as employee rights and environmental impact must be kept in mind in order to achieve profits while also meeting ESG targets.	Procurement management and strategic purchasing Inventory Management ESG Sustainability Campaign management Portfolio management Human Resources Management	Online In-Person Blended	Product procurement Inventory management Sustainability
Team Manager	Managers and executives from all industries	The Team Manager Simulation provides training on diversity and inclusion. The scenarios embedded in this business simulation are selected from a pool of topics that address gender, age, and ethnicity discrimination. The simulation is designed to facilitate an intensive dialogue within a team.	Diversity guidelines Age discrimination LGBTQ discrimination Political activity as an employee Harassment in the workplace Gender equity	Online In-Person Blended	D&I Management Issues Video support Conflict resolution Soft skills Diligence and openness
Telco 5G	Telecom industry executives and managers, and students in related fields.	The task in this simulation is to successfully manage the operations of a telecommunications company. For sustainable success, economies of scale must be achieved by expanding network capacity. Participants must invest in new technologies and innovations to improve their offerings, as well as make critical decisions on the market launch of 5G.	5G strategy Management of a mobile network provider Portfolio management Competitive advantages Recruiting Customer retention Customer acquisition Finance	Online In-Person Blended	4G and 5G capacity management Marketing strategy Innovation ARPU Customer lifetime value CPGA Churn rate